Hi there! I’m Jo, Confidence Coach for women in their 40's.

It is my mission to empower women to find their confidence and smile again.


I went from feeling like a ‘geriatric’ perimenopausal mum wishing I could go back in time, to finding my confidence, getting back in control and excited for the next chapter. 

For me the twenties were wild, once in a lifetime and never to be repeated. I loved my thirties and that energy, ambition, and passion. So much happened in those years. I could quite happily of danced a bit long in that decade.

Along came 40 and I wanted to embrace this whole birthday card slogan of life begins at 40. Maybe it was entering this decade in a pandemic or the glamorous label of a (geriatric mother). All I can say is that as time went on and peri symptoms kicked in, I didn’t have that aha moment, quite honestly I felt defeated, sad and flat.

This is where Rise and Vibe Your 40s began, feeling like the best days are behind you and walking backwards through life. 

My vibe was off. It felt like being in a relationship with someone and yearning for another.

I missed me. I was the girl who used to be fun and now I felt like a deflated flamingo by the pool, watching everyone else living their life. 

After working with clients for 6 years, I realised that more women in their 40’s were coming to see me feeling stuck, washed up, lost, and struggling with body confidence and emotional eating. It was like they had resigned themselves that life doesn’t get much better than this. Being honest I wasn’t loving my fourth decade at that time either.

From my research there wasn’t many coaching options specifically for the 40 somethings. So I decided to create one.

I went on the journey myself and started to lift the veil on the narrative and dismantle beliefs that have been fed to us throughout our lives that women lose their value when they hit 40.

I woke up and started moving forwards and embrace the next chapter. What I loved most about my own journey was that once I had changed my own soundtrack of beliefs, it gave me more freedom to step into who I wanted to be and have fun again and get back in control. 


Jo Fiddy(MIBCC)is a Certified Body Confidence and Wellbeing Coach with the Institute for Body Confidence Coaching as well as an Accredited EFT Practitioner with the EFTi and Accredited NLP Practitioner with ABNLP.




I was born in the 80’s raised in the 90’s, rocked a ying and yang necklace and a perm – no GHDs or blow dry skills back then. 


Moving to London at 19 changed my world and it is still my favorite city. 


I still wear skinny jeans and side part my hair and use the cry-laugh emoji. Sorry not sorry Gen Z. 


I met a Bavarian man while searching for an elephant called Raj in the Andaman Islands and we now live in Munich with our two daughters. 

Start your journey 

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