Hi there! I’m Jo, Confidence and Menopause Coach for women in their 40's.

It is my mission to empower women to get their confidence back and smile again.


I went from feeling like a ‘geriatric’ perimenopausal mum wishing I could go back in time, to regaining my confidence, getting back in control and excited for the next chapter. 

For me the twenties were wild, once in a lifetime and never to be repeated. I loved my thirties and that energy, ambition, and passion. So much happened in those years. I could quite happily of danced a bit long in that decade.

Along came 40 and I wanted to embrace this whole birthday card slogan of life begins at 40. Maybe it was entering this decade in a pandemic or the glamorous label of a (geriatric mother). All I can say is that as time went on and peri symptoms kicked in, I didn’t have that aha moment, quite honestly I felt defeated, sad and flat.

This is where Rise and Vibe Your 40s began, feeling like the best days are behind you and walking backwards through life. 

My vibe was off. It felt like being in a relationship with someone and yearning for another.

 7 years before,  I got into coaching after working in PR for almost 20 years.    My anxiety was something I felt I always had to try and push down.   I experimented with many different forms of therapy but for me I always felt anxious in my body, talking about it didn’t seem to help. During my journey I stumbled on EFT (Emotional Freedom Techniques) which quite frankly blew me away with the results. I then became an Accredited EFT Practitioner and NLP Practitioner.

And in the past 7 years I have been helping women with anxiety.  I realised that more women in their 40’s were coming to see with challengers with body confidence, emotional eating, perimenopausal and wanting to get their confidence back. 

So I went all in and started researching more and more about what happens to a women’s body in her forties. This included exploring society’s views on aging and what women listened to as they were growing up in the 80’s, 90s and 00s and how those formed their belief soundtrack.

I became a Certified Wellbeing and Body Confidence Coach and a Certified Menopause Coaching Specialist.  This gave me further information and powerful tools to navigate Perimenopause, as well as body confidence and life coaching techniques.  

Turns out from my research there wasn’t many coaching options specifically for the 40 somethings.

So I decided to create one.

All of this lead me down the path to creating Rise and Vibe your 40’s to empower women during this transformational and powerful time.

I went on the journey myself and went from feeling like a ‘geriatric’ perimenopausal mum wishing for a deloren to beam me back - to finding my confidence, shifting gears and getting back in control.

And now? I want the same for you.

This is not the last dance my friend, we are just getting our groove on.


Jo Fiddy(MIBCC)is a Certified Body Confidence and Wellbeing Coach with the Institute for Body Confidence Coaching. A Certified Menopause Coaching Specialist with the GGS, as well as an Accredited EFT Practitioner with the EFTi. 




I was born in the 80’s raised in the 90’s, rocked a ying and yang necklace and a perm – no GHDs or blow dry skills back then. 


Moving to London at 19 changed my world and it is still my favorite city. 


I still wear skinny jeans and side part my hair and use the cry-laugh emoji. Sorry not sorry Gen Z. 


I met a Bavarian man while searching for an elephant called Raj in the Andaman Islands and we now live in Munich with our two daughters. 

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